Commitment to Patient Welfare
At Dr Yusra, the welfare of our patients is at the heart of everything we do. We are dedicated to providing treatments and services that genuinely benefit the patient, ensuring their safety, comfort, and well-being are prioritised throughout their journey with us.
Clinical Excellence and Competence
We uphold a commitment to clinical excellence and competence in delivering aesthetic treatments. Our team of medical professionals maintain high levels of expertise through continuous education, training, and adherence to evidence-based practice, ensuring that patients receive the highest standard of care.
Informed Consent and Autonomy
Every patient has a right to make informed decisions about their care. We provide comprehensive, clear, and accurate information about the risks, benefits, and alternatives of treatments, ensuring that patients have all the necessary information to give informed consent freely.
Privacy and Confidentiality
We strictly uphold the principles of patient confidentiality and data protection. All personal and medical information shared with us is treated with the utmost respect and safeguarded against unauthorised access, use, or disclosure in compliance with data protection laws.
Honesty and Integrity
Our communication and interactions with patients, colleagues, and the wider community are conducted with honesty and integrity. We provide truthful and transparent information about our services, qualifications, and treatment outcomes, building trust and credibility.
Respect and Dignity
Every individual who interacts with our clinic is treated with respect and dignity, regardless of age, gender, ethnicity, religion, or socio-economic status. We foster an inclusive and welcoming environment where patients feel valued and understood.
Professional Boundaries
We maintain appropriate professional boundaries in all our interactions, avoiding any behaviour or relationships that could compromise the trust and confidence of our patients, colleagues, or the public in our profession.
Ethical Marketing
Our marketing and advertising practices are ethical and truthful. We avoid making unrealistic promises or using sensationalised images or language. All promotional materials reflect our genuine skills, knowledge, and experience, and comply with relevant advertising standards.
Social Responsibility and Community Engagement
We recognise our responsibility to contribute positively to society and the communities we serve. We engage with community initiatives, support charitable causes, and uphold environmental sustainability practices, aiming to make a positive impact beyond our clinical services.
Compliance with Laws and Regulations
We adhere strictly to all relevant laws, regulations, and professional guidelines governing our practice. This includes compliance with health and safety standards, employment laws, data protection legislation, and industry-specific regulations.
Continuous Improvement and Innovation
At Dr Yusra, we are committed to continuous improvement and innovation in our services and treatments. We stay abreast of advancements in aesthetic medicine, incorporate best practices, and adapt to the evolving needs and preferences of our patients.
Grievance and Feedback Mechanism
We encourage and value feedback from our patients and the wider community. A clear and accessible mechanism is in place for addressing grievances, complaints, and suggestions, ensuring that any concerns are resolved promptly, fairly, and amicably.
In conclusion, the Code of Ethics at Dr Yusra serves as a cornerstone for our practice, guiding our actions, decisions, and relationships, and reflecting our unwavering commitment to ethical conduct, clinical excellence, and patient-centred care.
